CETA turns four – a look back, and a look ahead

Published Date: December 1st, 2021

Author: ICCC Montreal Office

Article author: Canadian Trade Commissioner Service (TCS) / Global Affairs Canada (GAC)

Published: November 25, 2021

© Her Majesty the Queen in Right of Canada, as represented by Global Affairs Canada, 2021

CETA turns four – a look back, and a look ahead

CanadExport spoke with two Senior Trade Commissioners with unique experience in the EU market about why and how the Canada-European Union (EU) Comprehensive Economic and Trade Agreement (CETA) has been good for Canadian business since its provisional application four years ago. Find out about the positive impact of CETA so far, and the exciting export opportunities in store as the EU pursues its pandemic recovery plan. Learn more.

CETA continues to pave the way for Canadian business success in the EU

For four years, CETA has been helping Canadian companies of all sizes do business in the EU in a number of ways. Find out about some of the key benefits of CETA for Canadian businesses. Learn more.

Trade talk with international business experts

Trade Commissioners based in Europe share tips and insights on how Canadian exporters of goods and services can access the EU market through CETA with the support of the TCS. Learn more.

Did You Know?
CETA gives Canadian companies unparalleled access to the EU’s massive government procurement market

Thanks to CETA, Canadian businesses can bid on government procurement contracts at every level of the EU – from European institutions to city councils – and enjoy easy access to opportunities through a single-window portal. Learn more.

CETA promotes green trade between Canada and the EU

The EU is Canada’s second‑largest export market for cleantech products. Since its provisional application on September 21, 2017, CETA has created opportunities for Canadian cleantech companies and put Canadian exporters on par with their EU competitors. Learn more.

CETA helps Alberta exporter sell beef in Spain

Alberta‑based Bouvry Exports is selling its beef in Costco stores in Spain under CETA. Find out how your company can benefit from the landmark trade deal, and how the TCS can assist. Learn more.

Quebec company helping to protect water resources in Europe

WaterShed Monitoring provides innovative technology‑based solutions for water quality data storage and analysis. The company has now expanded its work into European countries. Find out how it has benefitted from the TCS and CETA to make the leap overseas. Learn more.

Cleaning up in the heavy-duty world with expert support

Cleantech company Effenco has a winning combination of quiet and environmentally friendly technology. By connecting Effenco with in market suppliers to support their after‑sales service efforts around the globe, and providing customer introductions on an ongoing basis, the TCS helped this Canadian company venture into international markets and achieve success along with its partners. Learn more.

A timely solution tailor‑made for today’s challenges

The road to exporting often has unexpected hurdles. If your business is experiencing an urgent, export‑related issue when doing business abroad, Exporter Solutions is there to help. This new online service from the TCS quickly connects you to the Trade Commissioner specializing in your sector within one business day to help get your business deal back on the right track. Learn more.


Free workshop: Grow your business in the EU

December 8, 2021, virtual > Canadian companies interested in exporting services to the European Union (EU) are invited to take part in a free workshop for small and medium‑sized enterprises (SMEs) on the CETA. This engaging virtual event led by Canada’s Chief Trade Commissioner, Sara Wilshaw, will help Canadian businesses learn more about:

  • why the EU is a market with tremendous opportunities for service exporters;
  • how to take advantage and make the most out of available business opportunities in the EU through CETA; and
  • how to capitalize on resources, programs and services offered by the Canadian Trade Commissioner Service (TCS) and partner organizations.

The workshop will feature discussions with EU experts, networking opportunities, and an online exhibition space. Register now.

Make an impact and generate global sales in consumer electronics

January 5‑8, 2022 > Canadian companies looking to showcase their innovative technology to an international audience are invited to join the Canadian Trade Commissioner Service (TCS) for a business‑to‑business (B2B) matchmaking program on the margins of CES 2022, the world’s largest technology event. Participants will have to chance to network with other Canadian ICT & Digital Industries companies and connect with major buyers from around the globe. Register now.

New Canadian Technology Accelerators to launch in India and the U.K.

Canadian businesses in deep technology can expand with our India program. And, those offering digital energy solutions can look to our United Kingdom (U.K.) program. Each program offers business development support to help you grow faster, with more success including: support to fine‑tune your market‑entry strategy, strategic business‑to‑business meetings, tailored introductions and mentorship, market briefings and workshops, and much more. Learn more and submit your application by January 21, 2022: India program, United Kingdom program.

Blue economy mission to Germany – find your next R&D partner

Through the Canadian International Innovation Program, the TCS is organizing a blue economy (ocean and related technologies) mission to Germany, which will take place from February 14 to 18, 2022. Selected Canadian businesses will be connected with potential research and development (R&D) partners to help validate, adapt or develop their technology for the market. The application deadline is November 30, 2021. Learn more.

Accelerate your growth in the U.S. life sciences sector

February 1‑September 30, 2022, Chicago, IL, and virtual > Canadian entrepreneurs and innovators seeking to gain traction in the United States life sciences and healthcare markets are invited to apply to join the Canada Chicago Mentoring Program (C2MP), a six‑month hybrid program from the Canadian Trade Commissioner Service (TCS) in partnership with MATTER. Learn more and apply today.